Strategic Analysis of Business Cluster of Haraz Salmon of Mazandaran

in recent years the discussion of SMEs and development of business cluster have been attracted attention in Iran . Generally business clusters refers to a collection of SMEs that is located in a geographical region and take action in one field and have common opportunities and challenges. Haraz salmon cluster of Mazandaran which was identified in the end of first phase of attitude – finding performing project and in the subsequent phase development. In this article compiled strategies in cluster are presented after presenting analysis related to cluster main activities, cluster social capital, business analysis, pressure paints and cluster map. in this direction based on performed studies and the analysis of internal condition and cluster environmental analysis in framework of value chain studies , our approach is to determine the main pressure points in cluster and thus to determine the most principle cluster strategy

کلیدواژه ها:

Strategic Analysis ، Business Cluster ، Haraz Salmon of Mazandaran