Towards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo
محل انتشار: مجله ایرانی مطالعات مدیریت، دوره: 1، شماره: 1
سال انتشار: 1386
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 81
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شناسه ملی سند علمی:
JR_JIJMS-1-1_005
تاریخ نمایه سازی: 7 شهریور 1402
چکیده مقاله:
customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in today's internet era. The internet has given rise to the e-CRM. The concept of e-CRM is to manage the customers through the Internet. In deploying CRMle-CRM solutions, organizations don't tend to plan strategically and also don't have a proper methodology in place that will guide them in rolling out their customer initiatives at any stage of their CRMle-CRM. By Taking the above view into consideration ...
کلیدواژه ها:
Customer relationship management ، electronic Customer Relationship Management ، Internet ، Positional Matrix. ، Strategy
نویسندگان
Ahmad Jafarnejad
(Associate professor University of Tehran)
Caro Look
(professor, University of Tehran)
Asif Monshi
(Ms. Graduat, d From Faculty of Managem