A Fuzzy Hybrid Approach to Prioritize Transnational Capabilities for International Markets Entry
محل انتشار: فصلنامه بررسی تجارت نفت، دوره: 7، شماره: 2
سال انتشار: 1402
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 135
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شناسه ملی سند علمی:
JR_PBR-7-2_003
تاریخ نمایه سازی: 6 شهریور 1402
چکیده مقاله:
Considering the limited resources available, firms must rank their most distinctive capabilities in order to succeed in entering international markets. This research aimed at prioritizing transnational capabilities including marketing, managerial, human resources, production, financial, logistics, research and development, quality and standards and consultation and interaction with the government affecting on the entry of the Iranian steel pipe manufacturers producing gas and oil transit steel pipes into international markets. The study population consisted of experts and procurement, business and marketing managers of the ۸ biggest oil and gas steel pipe manufacturers working in Iran. Two pair-wise comparison questionnaires employed to collect the required data. Fuzzy Decision Making Trial & Error Laboratory (FDEMATEL) and Fuzzy Analytic Network Process (FANP) techniques used to analyze the data. The results revealed that the marketing (Net Weight=۰.۲۲۵) and human resources (Net Weight =۰.۰۳۵) capabilities attained the highest and lowest priorities, respectively. The paper is sharing the value creation by presenting a potential process including systematic techniques for ranking transnational capabilities to enter the international markets considering the competitive environment.
کلیدواژه ها:
نویسندگان
Reza Ashtari
Phd. Candidate, Department of Management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran.
Maryam Darvishi
Assistant Professor, Department of Business Management, Omidiyeh Branch, Islamic Azad University, Omidiyeh, Iran
Ghasem Bakhshandeh
Assistant Professor, Department of Management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran
Mohammad Hemati
Associate Professor, Department of Management, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran