Cognitive psychology and product design aesthetics

This paper presents an integrated approach that explores the relationship between cognitive psychology and product design aesthetics. The subjects of the study include cognitive processes and their influence on product design. The objective is to enhance user experiences through visually appealing design. The method of investigation involves incorporating cognitive psychology principles, such as perception, attention, memory, color, and shape, into the design process. Empirical research methods, including eye-tracking and user testing, evaluate the impact on product design aesthetics. The distinct achievement lies in deepening the understanding of the cognitive underpinnings of design aesthetics and informing innovative design practices

کلیدواژه ها:

Cognitive psychology ، product design aesthetics ، user experiences ، cognitive processes ، design practices