Factors affecting the acceptance of companion health services by physicians working in Tabriz University of Medical Sciences hospitals

Background and aims: Unequal access to health services and low involvement of people inmanaging their health is a threat to the sustainability of the health care system. Today, the use ofmobile health technology to support and achieve the goals of the health industry has transformedthe provision of health care services in the world. The present study was conducted with the aimof investigating the different attitudes of users regarding the factors affecting the acceptance ofmobile health.Method: The current cross-sectional-descriptive research was conducted in Tabriz Universityof Medical Sciences in ۲۰۲۰. The research population was made up of general physicians andspecialists (cardiology, general surgery, ophthalmology, and obstetrics) working in the hospitalsof Tabriz University of Medical Sciences (Imam Reza, Shahid Madani, Nikukari, and Al-ZahraHospitals). ۱۸۰ people were selected based on random sampling method. In order to collect data,a researcher-made questionnaire was used based on the variables of the ۲nd and ۳rd versions ofthe Technology Acceptance Model (TAM). This questionnaire consisted of two parts. The firstpart included demographic questions (five questions) and the second part included research dimensions(۵۲ questions). The collected data were then analyzed using descriptive statistics (mean,standard deviation) and analytical (linear and multiple regression) methods of SPSS softwareversion ۲۲.Results: Most of the respondents (۷۳.۴%) in this study were women and ۲۶.۶% were men. ۹۴people (۵۲.۳ percent) of the participants were less than ۳۰ years old and all the studied peopleused smartphones. ۱۴۲ people (۷۸.۹%) were general physicians. The average variables of perceivedusefulness, behavioral intention, perceived pleasure, subjective norm, perceived ease ofuse of the image, voluntariness and usability of the goals were higher than the base average (۳)and indicated the acceptance of accompanying health by them. The relationship between all thevariables with each other and in the direction of the attitudinal and behavioral goals of acceptinghealth was significant, but the display ability variable did not have a positive effect on the perceivedusefulness.Conclusion: According to the obtained results, the acceptance of mobile health technology amongthe studied population was evaluated as moderate based on the dimensions of version ۲ and ۳ ofthe TAM model; And most of the physicians were willing to use mobile phones to provide healthcareservices. The results of this study provide useful information to managers and health policymakers so that they can take steps to improve the quality of services by using new technologies.

کلیدواژه ها:

Health Services ، Cell Phone ، Physician ، Acceptance