Examining the role of second language in marketing and business

Marketing and business processes include the exploitation of capabilities, processes, structures and technologies that lead to cost-effective exploitation and scaling in engagement, targeting, personalization and optimization of distribution channels. In today's business world, the need for language is felt more than ever. In fact, language is considered a skill, and the stronger you are in this skill, the better you can do your work successfully.The importance of learning a second language in business cannot be denied, especially since today we are witnessing the progress of the Internet world, and certainly a second language is considered a main pillar for new businesses.Teaching a second language and using it, due to the high growth of technology and turning business towards the Internet, can create a market beyond Iran and internationally.The purpose of this research is to investigate the role of second language in marketing and business.

کلیدواژه ها:

second language-marketing-business-career development-business