BACKGROUND AND OBJECTIVES: The high need for tourism-supporting infrastructure has impacted the increasing conversion of land functions in Denpasar City, Indonesia. The lack of agricultural areas in Denpasar City has motivated farmers to continue farming. Farmer motivation to do farming will collide with obstacles in carrying out agricultural activities in Denpasar City. The purpose of this study was to examine the motivations and obstacles faced by farmers in carrying out agricultural activities. This research is relevant to the journal scope of Sustainable Agriculture Management, Urban, and Built Environmental Management.METHODS: This study was carried out in Denpasar City in Indonesia, where each sub-district in Denpasar City will be selected by one Subak. The selection of Subak was based on the Subak with the most farmers in each sub-district in Denpasar City. The selected subak were Pakel ۱ Subak, Kerdung Subak, Temaga Subak, and Margaya Subak. The population in this study was ۶۷۲ people. The respondents in this study were ۸۷ people. The data collection method was carried out using structured and in-depth interviews using questions and points while face-to-face between the interviewer and the respondent, via a prepared questionnaire. This study uses two variables with ۴۱ indicators. The analytical methods used to point to objectives one, two, and three are descriptive quantitative and descriptive qualitative methods. Goal four is “Build a model for dealing with obstacles to farming in urban areas.” The fourth objective was analyzed descriptive qualitative based on the results of the analysis of objectives one, two, and three.FINDINGS: The study results show that the motivation to continue farming is caused by demands to work, not having another job to get help from other parties, a healthy work environment, the ability to take lessons from previous farming experience affect product quality, and work in nature. The obstacles for farmers to continue farming are the bargaining position of farmers in selling products, market information obtained by farmers is still minimal, and market absorption of the products produced is not maximized.CONCLUSION: Based on the results of the research, several things deserve to be concluded. The number of dependents of a farming family is more than six because there are still children of farmers already working but still being supported by their parents for their primary needs, and most of the farmers do farming in an area of ۰.۲۱ – ۰.۶۰ hectares. The motivation to keep farming is caused by the demands to work, not having another job to get help from other parties, a healthy work environment, and the ability to take lessons from the previous farming experience affecting product quality and work in nature. The obstacles for farmers to continue farming are the bargaining position of farmers in selling products, market information obtained by farmers is still minimal, and market absorption of the products produced is not maximized.