The impact of graphic design in environmentaladvertising with emphasis on visual dimensions

About seventy percent of the information that humans receive from their surroundings isthrough the eyes and the sense of sight. Audiences unconsciously tend towards products withbetter graphics. Today, graphics can no longer be considered only an art. Everything from theimage and perspective that exists in our surroundings will be considered as environmentalgraphics. Advertising is part of the mission of graphics. Advertising works with theirprovocative and persuasive images and slogans have graphic design. Therefore,environmental advertising is mixed with graphic design more than any other field. Thisresearch is trying to answer two basic research questions, including what is the relationshipbetween graphic design and environmental advertising, what is the relationship between theaudience and graphic designs, the possible assumptions of this research can be as follows Hesaid: Advertisements by using the capabilities and creative solutions of graphics, stimulateand persuade the audience and consumers of their goods or services. Audiencesunconsciously tend towards products with better graphics, so it can be said that advertising ismore connected with graphics than any other field. The current research is descriptiveanalytical.Also, the method of collecting information is in the form of a library. Based on theresults obtained from this research, it can be said that advertising is a type of industry today.Environmental advertising is the newest and most important growing approach to advertisinga brand that is relevant in urban local graphics today. Among the visual dimensions ofenvironmental advertising, which clearly expresses its close relationship with graphic design,are logos, typography, colors, advertising slogans, etc. One of the ways to attract audiencesthrough advertising is to have a good graphic design. Graphic works are the visual songs of asociety, beyond the dimension of information and usability for the audience.

کلیدواژه ها:

graphic design ، advertisements ، visual dimensions