Survey of Loyalty, Satisfaction and Commitment to create Value for Customers through Relationship Marketing Approach: A Case Study

This study was conducted to evaluate the relationship ‎between loyalty, satisfaction, and commitment with ‎relationship marketing to create value for customers and has ‎been designed to collect data from the questionnaires used.‎ ‎The questionnaires have been distributed among individuals ‎‎۱۹۳ customers, of Port and Maritime Organization in order ‎to analyze the data and present the results of SPSS software ‎and structural equation is utilized. The results of this study ‎show that between ۴ variables (trust, commitment, ‎relationship, loyalty) of the ‎costumers, there are significant relation and correlation. ‎Based on the relationship marketing to component ‎development, hypothesis (customer loyalty) has the ‎highest average (۳.۵۹۸۴), hypothesis (There is a ‎significant relation between the organization commitment ‎and create value in Port and Maritime Organization) has the ‎lowest average (۳.۳۸۷۱). Finally, by performing a statistical ‎theory test for the whole hypothesis, all of them were ‎approved and accepted.

کلیدواژه ها:

Loyalty ، satisfaction ، Commitment ، relationship marketing