Clarifying the contribution of innovation in entrepreneurship and how innovation is affecting entrepreneurship.

The association between entrepreneurship and innovation is strong because entrepreneurship requires innovation to be competitive in the market. Entrepreneurship is a way of thinking, acting, and living that creates value for others by providing them with opportunities to pursue their interests, and innovation is about improvement. It is the act of introducing new ideas, goods, or methods. Entrepreneurship and innovation are two entangled concepts that go hand in hand. The association between entrepreneurship and innovation is so strong that it has been said that entrepreneurs are responsible for driving innovation in society. Different studies have shown the significance of innovation in entrepreneurship. Through a literature review, this paper aims to locate what type of innovation and intensity can occur throughout the process of entrepreneurship. Differences in the concept of innovation are categorized into two orientations: nature and level of innovation. Moreover, the entrepreneurship process has been reconsidered, and based on the level and nature of innovation and detailed features of each stage, the possibility of innovation occurrence was defined.

کلیدواژه ها:

entrepreneurship ، innovation ، entrepreneurship process.