What effect does the design of food packaging have on marketing ?

Packaging is one of the most important parts of the food industry that is related to food security. Food security is one of the major problems in the world during the ۲۱st century. Enumerating the importance of food security and addressing it as a sensitive global problem requires a principled response to this crisis. One dimension of human security is food security.It is a protective packaging that maintains the health of its content product after production until consumption. Product packaging is the only means of communication in the store in which the appearance of the product attracts the consumer's attention among various options. Packaging is referred to as the silent seller, meaning that it sells the product on retail shelves. Packaging is an essential tool in new marketing activities for consumer goods, including in the food industry. With food packaging, better solutions to marketing or transportation problems in the production chain can be sought. The purpose of this article is to investigate the important role of packaging as an important communication tool in product and consumer identification and marketing and to present the features of food packaging design

کلیدواژه ها:

packaging ، marketing ، food security ، design ، consumers