Factors of sports tendency during coronavirus epidemic (with emphasis on the role of mass media)

in the development process, having a healthy human resources and a society in which most people have a long life with health, is considered an important indicator of human and cultural development& quot; (Aghajani and Naderinejad, ۱۳۹۰). The mass media introduce patterns, values, norms, patterns, views, and attitudes that people may never have access to in any way ”(Robertson, ۱۳۷۰). Sport is an important part of people s lives today, and with the outbreak of the Corona virus, many sports competitions around the world have stopped, and with the closure of sports venues, there have been crises for this industry (Safania and Brahmand, ۱۳۹۹). The spread of coronavirus has caused fundamental changes in the educational and physiological structure of many industries. Sport is also one of the industries that has been affected by the conditions created by Corona. All over the world, sports education and pursuing routine sports activities have faced critical situations (Safania et al., ۱۳۹۹).The present study is descriptive and applied in terms of purpose. The statistical population of the study includes elite people in the field of sports management, university professors and doctoral students. And ۱۵ people from the statistical community were interviewed. Sampling from the statistical population was performed by snowball method. The validity of the interview questions was confirmed by the opinions of professors and experts.The results of this study show factors such as increasing access to sports programs and nutrition in social networks and its reasonable price compared to face-to-face conditions, inclination to individual sports, having more time for physical activity, creativity in using equipment in Access. . . Exercise and the use of open spaces (yards, parks and local parks) for exercise have been factors in the tendency to exercise during the corona epidemic.

کلیدواژه ها:

Mass media ، Corona virus ، Sport