Determining the effect and comparing incentive patterns of physical activity with social marketing approach on participation in physical activity among the ۱st grade high school students of Tehran

This research is categorized as ultra-positive in terms of paradigm, is quantitative (of the structural equation modeling type) in terms of approach, is considered an applicable research in terms of purpose, and is a fieldwork research in terms of execution method. The statistical community of the research was comprised of ۱۵۴۹ ۱st grade of high school students of Tehran. The sampling method was clustering using “Cochran formula”, the sample size was estimated ۳۰۷ people, from which, by the preprocessing, ۲۹۰ questionnaires were analyzed. The research tools were two standard physical activity questionnaires and “Parnell cognitive model” (۲۰۱۶), which their content and face validity were confirmed by ۱۶ sport management professors. The software packages used in the research were SPSS version ۲۵ and Smart PLS version ۳. The findings revealed that the components of facilitators and social support had significant effect on the physical activities of the ۱st grade of high school students of Tehran. The GOF indicator was equal to ۰.۳۸۹, which meant a strong overall fitness of the structural model. Result: The findings also indicated that the perceived benefits of physical activity were recognized among active and average students; but such benefits were not observed among inactive students. Additionally, the facilitators of participation in physical activities were significantly effective in such activities, in all the three groups of active, average, and inactive students. The findings of the research revealed that when students feel and experience incentives and motivational factors from others, their physical activity level would probably increase.

کلیدواژه ها:

Incentive patterns ، Physical activity ، Social marketing ، perceived benefits ، facilitators ، Social support