Changing the paradigms of strategic planning, a new approach to the development and promotion of sports activities in society

There are many models for strategic planning that have almost the same structure. One of the most useful models is the SWOT matrix or its upgraded model TOWS. Since the introduction of this model in ۱۹۶۰, many managers and organizations around the world have used it. For the past two decades, some researchers have criticized and criticized it, giving reasons for limiting its use. According to statistics, many strategic plans based on this model have not been implemented.This study is a regular review and by summarizing second-hand data, it tries to propose a strategic model with a new approach to study, research and planning in the field of sports development in society.If organizations continue to use traditional methods, but still do not get the desired result; & quot;The time has come to change intellectual paradigms.& quot; To create change and organizational improvement, one must focus on positive change. The SOAR strategic model (Strengths, Opportunities, Aspirations& Results) is based on the positive thinking paradigm introduced by Stavors (۲۰۰۴). This model is a paradigm shift in strategic thinking; Use of SOAR is recommended in organizations that are active in less competitive environments or are striving for cultural change in communities. This model is not only able to effectively analyze the organization, but also has the ability to determine a practical and operational strategic plan for the next steps. This approach involves all stakeholders in advancing organizational goals. SOAR also emphasizes organizational learning and creating an organizational culture for change, and emphasizes creativity and innovation in all members of the organization.It is suggested to use this model for strategic planning to develop good habits in society such as sports activities, study, public health, and the like.

کلیدواژه ها:

Positive Thinking Paradigm ، Strategic planning ، SWOT Model ، SOAR Model ، Sports activity