Meta analysis Supply Chain on shopping malls

Nowadays define of demand or create new demand is one of the key concern of markets. Demand has a wide vary of objectives and subjective while a response to whom is vital. Supply of demand have diverse components which are corelate to status of economy, culture and sociology of community and oriented location. Supply chain is one of the key factors on supplement chain and further on commercial complex which could be define at stage that it would be implement on it. shopping malls have been defining as a popular assignment at recent era. This research would focus on clarifying and understanding the impact of strategic fit of supply chain on ۱۵ shopping malls in Dubai city. Results showed that more than half of functions in nominated shopping malls are belong to fashion and food category, which are most welcome through the customers. By adding a jewelry and apparel to above function percentage reach to ۶۶% while on further step at health & beauty category the rate exceeds from ۷۵% which are implied importance of customer needs and fitness of supply chain beside accuracy of designing SC network correlation.

کلیدواژه ها:

supply chain ، shopping mall ، strategic fit