Analysis of the Effect of Competitive Intelligence on Strategic Decision Making in Small and Medium-Sized Food Enterprises
سال انتشار: 1401
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 188
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شناسه ملی سند علمی:
JR_IJMAE-9-6_002
تاریخ نمایه سازی: 22 مرداد 1401
چکیده مقاله:
The main goal of this study was to analyze the relationship between competitive intelligence (CI) and strategic decision-making and its six aspects such as quality, agility, flexibility, integration, effectiveness and efficiency in small and medium-sized food enterprises in Iran. This was an empirical study in which we searched to prove that competitive intelligence elevates the process of managing and making important decisions to a higher level. In this study, a conceptual model was developed to demonstrate the effect of CI on strategic decisions. The statistical population estimated at ۹۰ senior managers from top small and medium-sized food enterprises in Iran, and based on the Cochran formula, the sample of this research included ۷۳ managers of the SMEs in Iran food industry We used factor loading, path analysis, t-value, and Probability value (p-value) to analyze the data. The study's results indicated that CI could help with strategic decisions and significantly affect considered strategic decision's sides. Based on the t-value’s findings, CI had the most impact on the quality, flexibility, and effectiveness of the strategic decision-making, ۱۵.۱۳۹, ۱۲.۸۶۸, and ۱۱.۶۴۱, respectively. Therefore, CI acts as a support system to develop strategic decisions.
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نویسندگان
Parmis Katebi
Department of Management, Faculty of Humanities Science, University of Science and Culture, Tehran, Iran
Saeid Ehdaie
Department of Management, Faculty of Humanities Science, University of Science and Culture, Tehran, Iran
Hosein Jalilian
Department of Management, Faculty of Humanities Science, University of Science and Culture, Tehran, Iran
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