Marketing Efficiency of Orange in Gadingkulon Village, Dau District, Malang Regency, Indonesia
سال انتشار: 1401
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 175
فایل این مقاله در 13 صفحه با فرمت PDF قابل دریافت می باشد
- صدور گواهی نمایه سازی
- من نویسنده این مقاله هستم
استخراج به نرم افزارهای پژوهشی:
شناسه ملی سند علمی:
JR_IJMAE-9-3_001
تاریخ نمایه سازی: 21 خرداد 1401
چکیده مقاله:
Efficient marketing will prosper the actors in each marketing agency, producers and consumers. Efficiency will be created if marketing costs can be minimized so that the percentage of producer prices to consumers is not too large, and there is no gap in the profit ratio to marketing costs between marketing agencies. The study aims to analyze marketing efficiency of tangerines and siamese in Gadingkulon Village. Data were collected from ۸۷ citrus farmers who were selected by simple random sampling. Traders were determined by snowball sampling, consist of ۱۷ collectors, ۵ wholesalers, and ۷ retailers were selected. Data were edited in the field, tabulated, compiled, then presented in tabular form, analyzed and described. The results showed that tangerines and siamese in Gadingkulon Village had an imperfect competitive market structure which was monopolistic. Marketing of the two types of oranges involves four channels i.e. collectors, retailers (inside and outside Malang Regency), and wholesalers. Oranges marketing system is not yet efficient, where wholesalers have larger profit margin ratio than other market players. Marketing channels I and II for tangerines are more efficient than channels III and IV. Meanwhile, marketing channel I for siamese is more efficient than channel II, III, and IV.
کلیدواژه ها:
نویسندگان
Andi Kusmawan
Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia
Agnes Pudjiastuti
Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia
Nur Iriani
Department of Agriculture Economics, Postgraduate School, Tribhuwana Tungga Dewi University, Malang, Indonesia
مراجع و منابع این مقاله:
لیست زیر مراجع و منابع استفاده شده در این مقاله را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود مقاله لینک شده اند :