The Impact of the COVID-۱۹ Epidemic On Key Concepts of Digital Marketing (Proposed Policies for Digitalization in Digital Marketing Plans after Covid-۱۹ )

The Covid-۱۹ Epidemic has changed everything from how information is sought to how customers communicate and even how people shop. These changes mean that brands need to rethink their marketing philosophy and find new ways to move towards digitalization after the Covid-۱۹ epidemic.The main objective of this paper is to provide a prime investigation on how Covid-۱۹ pandemic can affect the developments of marketing. This is also the purpose of this article to provide a comprehensive analysis of how the traditional marketing philosophy is changing and moving towards digitalization in marketing after the Covid-۱۹ epidemic.Based on qualitative research methods and library studies and interviews with digital marketing elites and experts, this paper outline how marketing could be affected by this pandemic and how it will change, not only the context of marketing, but also how businesses manage their strategic marketing efforts and Finally It offers Proposed Policies for Digitalization in Digital Marketing Plans after Covid-۱۹. The conclusion of this paper includes theoretical implications, recommendations, and suggestions for future research.

کلیدواژه ها:

digital marketing ، digitalization ، Marketing philosophy ، digital marketing strategy ، social media marketing ، consumer behavior ، online exchanges ، COVID-۱۹