Assessing and evaluating the capabilities of Najaf city for branding

The process of city marketing orbranding a city is also called place branding for all geographic scales.Cities around the world, like any other consumer product, can brand themselves, to be recognized as an urban brand and a powerful place in the market, and to compete with other cities and places. In this research, descriptive analytical method was studied to identify the characteristics of Najaf city and branding potential in Najaf city. Finally, it was found that the dimensions of being religious(the holyshrine of Imam Ali and the oldest Hawza),pilgrimage center, historical, having traditional markets, houses and its architectural style,have the biggest cemetery in the world and finally climatic and geographical conditions can be considered as a good basis for branding the city of al-Najaf Al-ashraf.

کلیدواژه ها:

Urban branding ، place branding ، city marketing ، Al-Najaf Al-Ashraf ، Iraq