Investigating the factors of lack of support from sports sponsors for Iranian women's sports

Objective: The purpose of this study is to investigate the factors that cause company managers not to support women's professional sportsMethodology: The research method is a descriptive and analytical study that has been done in the field. The statistical population included all senior managers (CEO, CFO or sales manager) of commercial and manufacturing companies in Iran. The sampling method was cluster random. The data collection tool was a researcher-made questionnaire whose validity was confirmed by experts and its reliability (α = ۰.۹۱) was obtained. Frequency distribution table was used for statistical description of data and univariate t-test was used for inferential statistics.Findings: About ۶۲% of managers believe that financial support in sports is very important and only about ۸% of managers consider financial support unimportant. Women's professional sports sponsorship is not able to estimate the goals of companies.Conclusion: The results showed that sponsorship managers do not consider women's professional sports as a factor to achieve economic goals and benefits. In this regard, the government can benefit from financial protection of women's professional sports by using protective laws to change the attitude of company managers.

کلیدواژه ها:

financial support ، managers ، professional sports ، Women ، Iranian sports