The Psychological Effect of Color and Light on the Interior Design of Coffee Shops in Customer Attraction

we encounter many coffee shops anywhere in the city nowadays. But there are some coffee shops that can attract many customers. The purpose of this article is to investigate the psychological effect of color and light on the interior design of coffee shops in customer attraction. A customer may not realize how much interior design can affect their comfort level; Therefore, he may sometimes feel anxious in a space and leave that place very soon or feel relax and spend much time. Color affects far more than just the visual impression of a space and a powerful tool for influencing customer behavior too. Light and color can influence how people perceive the area around them. Considering these seemingly simple items, in addition to providing an attractive and enjoyable atmosphere, it causes many customers attraction too.

کلیدواژه ها:

Color ، Light ، Psychological Effect ، Coffee shops ، Customer Attraction ، Interior Design.