Investigation marketing factors affecting foreign investment
سال انتشار: 1400
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 310
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شناسه ملی سند علمی:
ICMT03_019
تاریخ نمایه سازی: 29 آذر 1400
چکیده مقاله:
The aim of the study is Investigation marketing factors affecting foreign investment. This study was a descriptive survey and the survey instrument was a researcher-made questionnaire. Statistical society was all of expert in commercial room of Iran. Sample size (۱۰۰ persons) determination is based on the Cochran formula and random sampling method was used. After data gathering, data analysis was performed using SPSS. Results showed that marketing factors has significant effect on foreign investment.
کلیدواژه ها:
نویسندگان
Farzad Fakhrkam
Doctorate of Business Entrepreneurship, University of Tehran
Amir Ekhlasi
PhD in Marketing Management, Assistant professor of entrepreneurship faculty of Tehran University