A review of the effect of social media Advertisements on Consumer Behavior
محل انتشار: هفتمین کنفرانس بین المللی تکنیک های توسعه پایدار در مدیریت و مهندسی صنایع با رویکرد شناخت چالش های دائمی
سال انتشار: 1400
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 582
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شناسه ملی سند علمی:
SDTIM07_026
تاریخ نمایه سازی: 16 مرداد 1400
چکیده مقاله:
Today, Marketers invest in various media platforms to influence consumer behavior (CB).Marketers use social media for advertising due to its popularity and great potential. Social media advertising is one of the types of internet advertising that focuses on social media and is used to attract the attention of target customers. Research shows that consumers have different attitudes and behaviors towards social media advertising. The extent to which advertising affects customers depends on consumers' attitudes toward advertising; Therefore, identifying the factors affecting the attitude towards advertising is vital in this field. The goal of the current paper is to review some of the most recent research regarding the impact of social media advertising on customer behavior.
کلیدواژه ها:
نویسندگان
Sara Narimanfar
Post graduate of master of E-commerce Management University of Islamic Azad