Strategic Marketing mix tourism industry in Mashhad

In this study examines the "strategic marketing mix tourism industry in the city of Mashhad" addressed for this purpose, the structure is used ۷p and ۴۲ components that are below this ۷ element for explaining are examined the effect of ۷p.The effect of elements and components of marketing mix on the promotion of the tourism industry in the city of Mashhad. The statistical population of the study all scholars and experts associated with tourism in the city of Mashhad, which are about ۷۸ people. The results show that the elements of marketing mix elements of "people" and "price" and among the components of the components "reducing the cost of travel and accommodation for tourists from arrival to exit the destination", "There are ways of communication for access of tourists to tourist attractions", "fit prices with quality products provided to tourists", "Identifying attractions and tourism facilities through public media, journals, catalogs and booklet of help" and "improve the tourism sector activists with tourists" approach has the greatest impact on improving the tourism industry in the city of Mashhad.

کلیدواژه ها:

Mashhad ، Marketing Mix ، Tourism.