Investigating Big Data Marketing in Ecommerce

Today big data is an organization s most valuable asset and marketing knowledge can be gained by analyzing it. When leading big data firms, such as Google, Amazon and Wal-Mart, gain insights from big data analytics in order to gain competitive advantage in marketing and other fields. The main purpose of this article is to provide a comprehensive overview of Big Data and marketing as well as future research strategies. The study also proposes a theory to provide better marketing strategies for product promotion and to gain greater insight into business decision making for Big Data policy. In this study, the categorized article template was used based on two main categories, the reference articles were searched from the target database, and by applying specific filters, ten articles were studied.

کلیدواژه ها:

Big Data Marketing ، Big Data ، Marketing