Forging a Technology: Using Design Thinking and Social Technology to Transform Value Proposition in the Rug Business to Protect and Promote the Legacy of Persian Culture

سال انتشار: 1403
محل انتشار: نخستین همایش ملی دوسالانه مطالعات فرش ایران (دانشگاه کارآفرین، اعتلای فرش ایران زمین)
کد COI اختصاصی: NCICS01_037
زبان مقاله: انگلیسی
تعداد مشاهده: 292

نویسندگان

Lecturer and Scholar in Digital Transforation and Innovation, Department of Computer Engineering, Amirkabir University of Technology

Mehdi Shajari

Assistant Professor in Cybersecurity, Blockchain, Applied Machine Learning and Electronic Commerce, Ted Rogers School of IT Management, Toronto Metropolitan University

Shahin Mirzaei

Senior Expert in Digital Banking, Blockchain, and Fintech‎, Department of Computer Engineering, Amirkabir University of Technology

Mohammad Hossein Bidabadi

Senior Rug Expert and Rug Exporter and Dealer, Faculty of Architecture and Art, University of Kashan

چکیده

Design is a concept that is rooted in the inherent talent and aesthetic perception of artists and designers. Thinking with a scientific approach to the issue of design, as opposed to art, which is the result of the artist's individual passion, is eager to find a creative and practical solution to the problem, which is why it has gained popularity in business. Design-driven companies, such as Microsoft, Apple, and Tesla, have outperformed the S&P ۵۰۰ by incorporating design thinking into corporate strategy. Meanwhile, design thinking can help with the development of new technologies, and it is also a technology in its own right—a social technology that drives business innovation and co-creation while encouraging stakeholder contribution and collaboration even in traditional businesses. The purpose of this paper is to take readers on a hands-on learning journey that explores the origins and evolution of design thinking concept. It also examines the case of Chamrosh Technologies, a platform that was launched by leveraging design thinking to transform the value proposition in the rug in order to protect and promote this legacy of Persian culture.

کلیدواژه ها

Design Thinking, Innovation, Rug Business, Blockchain, Image Processing, Co-Creation

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