Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company
- سال انتشار: 1403
- محل انتشار: مجله آنالیز غیر خطی و کاربردها، دوره: 15، شماره: 12
- کد COI اختصاصی: JR_IJNAA-15-12_019
- زبان مقاله: انگلیسی
- تعداد مشاهده: 197
نویسندگان
Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran
Department of Business Management, Faculty of Humanities, University of Bojnord, Bojnord, Iran
Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran
Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran
چکیده
Nowadays, the demand of organizations for skilled employees has increased to fight against the insufficiency of human capital. Attracting potential employees is a big challenge for organizations, which can be dealt with through employer branding attractiveness. This study is conducted to provide a model of employer branding attractiveness in the Khorasan Regional Electric Company. It is an applied study in terms of objectives, interpretive in terms of philosophy, and exploratory in terms of nature, with a qualitative approach. The data are collected through semi-structured interviews and analyzed using thematic analysis. The statistical population includes the employees of Khorasan Regional Electric Company, who were selected through purposive sampling. According to the results, employer branding attractiveness has economic, developmental, social, human-oriented, functional, innovative, and cultural components that can be considered by organizations to attract and maintain human capital.کلیدواژه ها
employer brand, employer branding attractiveness, human resource management (HRM), Khorasan Regional Electric Companyاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.