Providing a model of employer branding attractiveness in the Khorasan Regional Electric Company

سال انتشار: 1403
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 73

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شناسه ملی سند علمی:

JR_IJNAA-15-12_019

تاریخ نمایه سازی: 17 تیر 1403

چکیده مقاله:

Nowadays, the demand of organizations for skilled employees has increased to fight against the insufficiency of human capital. Attracting potential employees is a big challenge for organizations, which can be dealt with through employer branding attractiveness. This study is conducted to provide a model of employer branding attractiveness in the Khorasan Regional Electric Company. It is an applied study in terms of objectives, interpretive in terms of philosophy, and exploratory in terms of nature, with a qualitative approach. The data are collected through semi-structured interviews and analyzed using thematic analysis. The statistical population includes the employees of Khorasan Regional Electric Company, who were selected through purposive sampling. According to the results, employer branding attractiveness has economic, developmental, social, human-oriented, functional, innovative, and cultural components that can be considered by organizations to attract and maintain human capital.

کلیدواژه ها:

employer brand ، employer branding attractiveness ، human resource management (HRM) ، Khorasan Regional Electric Company

نویسندگان

Ehsan Zohreh Bojnourdi

Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran

Zahra Nikkhah Farkhani

Department of Business Management, Faculty of Humanities, University of Bojnord, Bojnord, Iran

Vahid Mirzaei

Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran

Amir Rahimpour

Department of Management, Bojnourd Branch, Islamic Azad University, Bojnourd, Iran

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