Strategic Management, Benchmarking and Balanced Score Card (BSC): An Integrated Methodology

  • سال انتشار: 1387
  • محل انتشار: ششمین کنفرانس بین المللی مدیریت
  • کد COI اختصاصی: IRIMC06_111
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 2327
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نویسندگان

Arash Shahin

Department of Management, University of Isfahan, Isfahan, Iran

Mohamed Zairi

School of Management, University of Bradford, UK

چکیده

Nowadays, globalization and competitiveness are major challenges in almost all organizationsand managers are seeking modern approaches to gain more competitive advantages. Considering these circumstances, issues such as strategic management, benchmarking andbalanced score card (BSC) become important. In this paper, benchmarking and its role instrategic management have been demonstrated. BSC and its development process have also been addressed and finally, a new methodology has been proposed, based on the integration of the above approaches. The proposed methodology seems to be able to empower strategic management. Also, BSC and benchmarking make it possible to have vertical decompositionbeen addressed and finally, a new methodology has been proposed, based on the integration of the above approaches. The proposed methodology seems to be able to empower strategic management. Also, BSC and benchmarking make it possible to have vertical decomposition

کلیدواژه ها

Strategic management, Benchmarking, BSC, Integration

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