Can Franchisors Balance Adaptation and Standardization? Toward Theorizing Ambidexterity in Franchisors

  • سال انتشار: 1394
  • محل انتشار: نشریه بین المللی مدیریت ، حسابداری و اقتصاد، دوره: 2، شماره: 10
  • کد COI اختصاصی: JR_IJMAE-2-10_009
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 584
دانلود فایل این مقاله

نویسندگان

Fatemeh Joharianzadeh

Master of Science, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Kamal Sakhdari

Assistant Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Babak Ziyae

Assistant Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Mohsen Azari Aghviyeh

Master of Science, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

چکیده

Franchising is a growth strategy in which franchisors grant other parties the right to use their brand, processes and value propositions in different geographical places. Consistency in products and services across different branches is considered as a prominent feature of this business model. This; however, may diminish the firm’s ability to adapt to local preferences. Accordingly, one of the main challenges franchisors are encountered is how to achieve a decent balance between adaptation and standardization activities. While the literature of franchising provides less insights into the way franchisors can mitigate this tension, building on the literature of organizational ambidexterity this research theorizes potential factors enabling franchisors to be the so-called ambidextrous firms. We propose that plural form, portfolio network management, diversity in target markets, and strategic orientations can enhance a franchisor's ability for adaptation-standardization duality. This opens novel paths for research aiming to enhance our understanding of the way franchisors can improve their performance.

کلیدواژه ها

Organizational ambidexterity, franchisor, standardization, adaptation

مقالات مرتبط جدید

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.