Meisam Karami - Faculty of Management, 81310University Technology Malaysia (UTM), Skudai, Johor Bahru, Malaysia.
Hamideh Salimianrizi - Master of Marketing Management, Faculty of Administrative Sciences & Economics, University of Isfahan, Iran
Fatemeh Yarkarami - Faculty of Humanities, Islamic Azad University of Kermanshah, Iran
Ali Akbar Hozhabri - PhD student, Faculty of Management, Universiti Teknologi Malaysia (UTM)

E-tourism industry is blood of economic. Tourism industry in Iran are a vital part of the country’s wealth creation and for economic. This paper is to focus on e‐marketing strategy' effective elements in E-tourism industry, from theoretical factual and practical perspective. In addition, research focus is on Airlines, tour operator, chain hotels, and Iran. It aims to show various possibilities to enhance the company’s e‐marketing strategy and successfully performance of e‐marketing strategies with recognizing effective elements and their important. This study contributes to the knowledge body on E-tourism industry by having a better understanding of e-marketing strategy elements that are crucial for E-tourism industry to assist in the country economy.

E-Marketing strategy, E-Tourism Industry, Iran