CIVILICA We Respect the Science
(ناشر تخصصی کنفرانسهای کشور / شماره مجوز انتشارات از وزارت فرهنگ و ارشاد اسلامی: ۸۹۷۱)

Investigating the effect of Organizational Factors on Implementing E-Commerce in SMEs

عنوان مقاله: Investigating the effect of Organizational Factors on Implementing E-Commerce in SMEs
شناسه ملی مقاله: ECDC07_043
منتشر شده در هفتمین کنفرانس بین المللی تجارت الکترونیک در کشورهای در حال توسعه با رویکرد بر امنیت ECDC2013 در سال 1392
مشخصات نویسندگان مقاله:

Alireza fazlzadeh - Assistant professor, university of Tabriz, Iran
Rima Mohammad Moradi - MA Student of EMBA, University of international Pardis Tabriz, Iran

خلاصه مقاله:
In recent decades with increasing of global economic competition, small and medium scale industrials (SMEs) have known as an economic growth engine and a tool for employment.Therefore, they have important role in growth and development of countries. In order that these firms can compete in the world and they use the advantages of information technologyrequires infrastructures which provides electronic in various areas such as reducing transactioncosts, develop marketing areas and access to markets, participate with suppliers and other partners. This paper is investigating effective organizational factor on implementing ECommerce in SMEs. Primary data collected from questionnaire and has been analyzed throughusing SPSS software. The results of this study indicate that among technical, Social-Cultural, Managerial, human resource and logical factors, Managerial factors has important effect on Implementing E-Commerce

کلمات کلیدی:
E-Commerce, SMEs, Managerial factors, global economic

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/203671/