Netnography based on Incomplete Information: A New Approach in Analysis of Internet Users' Comments
- سال انتشار: 1396
- محل انتشار: فصلنامه مدیریت فناوری اطلاعات، دوره: 9، شماره: 2
- کد COI اختصاصی: JR_JITM-9-2_009
- زبان مقاله: انگلیسی
- تعداد مشاهده: 319
نویسندگان
Associate Prof., Industrial Engineering and Management, Shahrood University, Shahrood, Iran
MSc. in MBA, Faculty of Industrial Engineering and Management, Shahrood University, Shahrood, Iran
MSc. Student in Industrial Management, Shahrood University, Shahrood, Iran
چکیده
Netnograghy as a new approach in social networks and Internet communications analyzes customers' suggestions and opinions in the form of comments. Making use utilization of quantitative techniques in order to analyze, detect the meaning and recognize the signals of mainly incomplete opinions of customers is vital for managers. In this paper, firstly by the aid of grounded theory method, the meaning and important criterions of user comments in mobile shopping sites have been recognized and then these criterions have been graded based on decision making by experts and fuzzy preference relations with incomplete information. Analyze of users' comments proved six parameters: price, beauty, process speed, screen quality, battery as well as camera are significant, and among them, based on fuzzy relations with incomplete approach, beauty with value of ۰.۲۷۵۶۳ is of utmost importance for usersکلیدواژه ها
Ethnography, Incomplete information, Internet users, Netnographyاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.