Exploring Discursive Features and Techniques of Manipulating Consumers in Printed Advertisements
- سال انتشار: 1397
- محل انتشار: فصلنامه پژوهشهای نوین در مطالعات زبان انگلیسی، دوره: 5، شماره: 1
- کد COI اختصاصی: JR_JMRELS-5-1_005
- زبان مقاله: انگلیسی
- تعداد مشاهده: 283
نویسندگان
Razi University, Kermanshah, Iran
Razi University, Kermanshah, Iran
Razi University, Kermanshah, Iran
چکیده
Manipulation is an illegitimate mind control that can be performed via the triangular model of social, cognitive, and discursive strategies which leads to social inequality. This study aims to investigate the discursive strategies employed in Persian printed advertisements to manipulate audiences based on triangular model of van Dijk (۲۰۰۶). Since manipulation is a crucial notion of Critical Discourse Analysis (CDA), the researchers have to utilize CDA principles of Fairclough (۲۰۱۳) too. To do this, an analysis was performed on the corpus of ۱۶۰ Persian printed advertisements collected during one year, from ۲۰۱۶ to ۲۰۱۷. Half of the data were collected from real context of use in three different cities of Iran (Kermanshah, Ahwaz, and Mashhad), and another half were downloaded from different websites. Then, the corpus of data was analyzed employing triangular model of manipulation and CDA in order to determine the strategies used in those advertisements to manipulate audiences. The results revealed that the advertising discourse in Iran is completely manipulative which uses discursive, cognitive and social strategies to manipulate consumers. Furthermore, the results added more strategies such as (a) Religious messages, (b) Challenging hints, (c) Giving discount or rewards, and (d) Deadline, to the findings of previous studies.کلیدواژه ها
Manipulation, critical discourse analysis, Discursive Strategies, Advertisementاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.