Providing a Scale for Measuring Service Quality in Wrestling Events

Purpose: Valid or reliable measurement scales can ensure correct and reliable inferences and conclusions are produced. The present research has been conducted to validate the service quality scale for wrestling events. Methodology: Accordingly, factors and items assumed to be related to the service quality of wrestling events were first identified using a qualitative research methodology and compiled in a questionnaire form. Then, a questionnaire with seven components and ۴۱ questions was finalized, applying the exploratory and confirmatory factor analysis. Having been distributed, the compiled questionnaires among ۳۸۴ Iran Wrestling League spectators, were collected. Findings: The measurement model fits well. Convergent and divergent validity and internal and composite reliability were additionally confirmed for this targeted scale. Therefore, researchers and executives can be recommended to benefit from this same scale to evaluate the service quality delivered in wrestling events. Originality: Two quantitative and qualitative methods have been used in this research.

کلیدواژه ها:

Confirmatory factor analysis ، Exploratory factor analysis ، Instrument standardization ، Spectator-oriented ، Sports competitions