The use of sports jewelry as a growing business in the sports industry

In the present era, sport has a fundamental role as an economic sector. To enter global markets, the industry needs new initiatives and new patterns of knowledge and innovation that are growing. From Rogers s point of view, innovation is the idea or production of innovation that governs a method or subject matter that is considered new to the individual.Many of the world s governments have benefited from industry and jewelry trade and jewelry, have lots of revenue in their countries and in addition to income, increase employment level in this industry and in their country.Jewelry, in addition to creating beauty in the individual, can also represent people s thinking and also can be a measure of taste. Today, our society needs the skills that can be kept pace with the development of science and technology. One of the features of modern societies is moving toward sustainable development and considering the concept of innovation and its importance in industries.The method was applied in terms of objective and qualitative. In order to select the participants in the interview, people were purposefully selected and then interviewed using snowball sampling method and the interview continued to theoretical saturation. Content analysis method was used to analyze the qualitative data.From the results of this research, different methods of effective marketing in this industry including environmental advertising, use of superior personality of the country, promotion of sports clubs and also spreading advertising in cyberspace were determined.

کلیدواژه ها:

sports jewelry ، sports industry ، Sustainable Development