Strategic Planning for Health Service Sector in Iran (Case Study: A General and Governmental Subspecialty Hospital)

Strategic planning is a vital importance in success of every organization to obtain the goals and mission. Hence, in this paper is an attempt to identify appropriate strategies for a general and governmental subspecialty hospital in northeast of Iran using comprehensive strategy formulation framework. The statistical population includes hospital staff and because of using Delphi method from an early stage to prioritize strategies, the sample consists of organizational elites including managers and supervisors of medical and administrative departments. In this research, data collected by questionnaire and interview. Accordingly, in the input stage, EFE and IFE matrixes are given and then in the matching stage, IE matrix and SWOT matrix are formed. Finally in the decision stage, the best strategies are identified by using QSPM. Results show this hospital has scored 1/92 for internal factors and 2/16 for external factors and thus encounters with minor threat and weakness that reflects defensive position. Thus, after deriving five defensive strategies from SWOT matrix, they are prioritized and appropriate solutions are presented.

کلیدواژه ها:

Strategic Planning ، PEST Analysis ، SWOT Matrix ، IE matrix ، QSPM