Investigating the impact of competitive strategy, knowledge management and the acceptance of electronic commerce on financial performance (Case Study: BankShahr in East Azerbaijan Province)

The aim of this study was to investigate the impact of competitive strategy, knowledge management, and the acceptance of electronic commerce on financial performance in Shahr Bank in East Azerbaijan. The statistical population of this research included all the employees (N=85) of Shahr Bank in East Azerbaijan. Data gathering was accomplishedthrough using a questionnaire which its validity and reliability were measured and confirmed. In order to analyze the data, the inferential statistics, regression, and correlation analysis were conducted. The results indicated that competitive strategy, knowledge management, and the acceptance of electronic commerce have a positive impact on the financial performance of Shahr Bank

کلیدواژه ها:

Competitive Strategy ، Knowledge Management ، Acceptance of Electronic Commerce ، Financial Performance of Shahr Bank