A study on consumer’s awareness and practices from the cut flowers during their vase life (a case of Gorgan city)
- سال انتشار: 1398
- محل انتشار: مجله باغبانی و تحقیقات پس از برداشت، دوره: 2، شماره: 0
- کد COI اختصاصی: JR_JHPR-2-0_003
- زبان مقاله: انگلیسی
- تعداد مشاهده: 436
نویسندگان
Gorgan Branch, Islamic Azad University, Gorgan, Iran
Department of Horticulture, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran
Technical & Vocational University‚ Tehran‚ Iran
Department of Agriculture Economics, Gorgan University of Agricultural Sciences and Natural Resources, Gorgan, Iran
چکیده
Purpose: Since most cut flower consumers do not have knowledge as to how to extend the post-harvest life of the cut flowers, the cut flowers purchased by them last for a very short time. The present study aimed to evaluate the people’s awareness as to cut flowers and the extent to which they consume and keep these flowers in Gorgan, Iran. Research method: The sample size was determined to be 267 individuals by the Cochran formula. Considering the research objectives, 13 questions were developed within a questionnaire. Findings: The results showed that 34.1 percent of respondents had no knowledge as to the cut flowers. Among the studied parameters, the cost was the second most important factor in flower choice after interest. Among respondents, 55.1 percent asserted that advertisement and promotion methods were effective on flower consumption. Also, 77.9 percent stated that they only used water to keep flowers and just a little percent added compounds to water. Research limitations: Evaluation of people from more cities in Iran. Originality/Value: It was found that flower consumption was not in a good state and people in Gorgan, Iran did not have enough knowledge as to the cut flowers and how to keep them and it was far from the ideal situation. To enhance people’s knowledge and improve their vision, it is necessary to perform training and extension works by the relevant officials.کلیدواژه ها
Cut flowers, Gorgan, postharvest, Vase lifeاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.