The Relationship between Marketing Trend and Financial Performance of Manufacturing Companies

سال انتشار: 1398
محل انتشار: چهارمین کنفرانس بین المللی پژوهش های نوین در مدیریت، اقتصاد و توسعه
کد COI اختصاصی: ICMET04_087
زبان مقاله: انگلیسی
تعداد مشاهده: 578

نویسندگان

Master of Business Administration, Islamic Azad University, Sanandaj Branch, Iran

Assistant Professor of Business Management, Zanjan University, Iran

چکیده

Marketing can be regarded as the relationship between manufacturers and consumers in summary. In this study, the relationship between marketing trend and financial performance of manufacturing companies of Kurdistan Province is studied. Marketing trend has been studied in terms of concept of manufacturing, product, sale, marketing and social marketing and their performance in terms of financial performance (profit, sale percentage and Return on Investment ROI). In terms of purpose, this is an applied research and in terms of method it is descriptive correlation. For purpose of data collection, library studies and distribution of questionnaire was used. Sampling method in this study is convenience sampling and the questionnaire has been distributed among 127 active manufacturing companies and different parts of the companies includes marketing and sale, financial and office, manufacturing and operations and other departments. The results of this study show that there is significant correlation between the marketing trend of studied companies and their financial performance.

کلیدواژه ها

marketing trend, financial performance, manufacturing companies

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