seyed mohammad hamzeh kheradmand - PhD Candidate University of Leicester, School of Management
zolfaghar ali jafari naeimi - master of science in business administration linkoping university sweden

Marketing is not a science , marketing is marketing . This is a subject common to many introductory marketing texts and degree courses apart from the service product or marketplace. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the serveces marketing mix while the overall sentiments of marketing hold true across product and market boundaries perhaps the differences are in fact more maked?