The impact of blockchain mega-trend on the tourism industry

  • سال انتشار: 1397
  • محل انتشار: کنفرانس بین المللی نوآوری در مدیریت کسب و کار و اقتصاد
  • کد COI اختصاصی: IBAEONF01_074
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 955
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نویسندگان

Amir Abbas Najafipour

Faculty Member of Tourism Management, Higher Education Complex of Bam, Kerman, Iran.

Seyed Morteza Ziaee Adib

M.A Student in Tourism Development Planning, FACULTY OF MANAGEMENT AND ACCOUNTING, Department of Tourism Management, Allameh Tabataba i University, Tehran, Iran

Farzaneh Haghighat Ghahfarokhi

PH.D Student in Tourism management, FACULTY OF MANAGEMENT AND ACCOUNTING, Department of Tourism Management, Allameh Tabataba i University, Tehran, Iran.

چکیده

Megatrends bring new and often unseen challenges, threats and opportunities, the impacts of which may vary between the economy as a whole, and individual sectors. While we cannot be certain how these influences will present for tourism, we can be confident that the structure of the visitor economy will evolve significantly between now and 2040: enabling technologies and peer-to-peer/shared usage platforms continue to create new tourism marketplaces and business models. Technologies have continually and progressively reshaped tourism value chains and will continue to do so. The specific impacts of megatrends for tourism to 2040 remain uncertain. In order to begin to look forward, however, governments must first have a clear sense of the value of tourism for their economies and invest accordingly. It is critical for both governments and industry to explore and understand the multidimensional implications of megatrends in order to inform policy and shape the future of tourism. Businesses have struggled to embrace blockchain as a computing model because the traditional relationships between supplier and consumers are disrupted. Consumers and suppliers can both be active in the trust model relationship that is created, with both parties trusting each other to manage assets on the blockchain. The present article is to analyze how technological megatrends specially blockchain ones impact on the tourism industry. Target markets according to megatrends are Generation X, Millennials and anybody who hospitalises digital transformation, which is increasingly in developing. Logically the more every person uses enabling technologies to book, buy and so on, the less cost(time, money, . . .) he must pay. If the use while together be with the safety, it will be with the most possible effectiveness both together with loyalty. The blockchain organizes the infrastructure of safety. The article based on desk researches with the descriptive-analytical method after an adaptive blockchain review in the framework of megatrend as a driven-force studies the impacts on tourism effected in a near future

کلیدواژه ها

Bitcoin, Blockchain, Digital transformation, Megatrend, tourism

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