Effect of fan relationship factors of football fans in Iranian football league

The aim of this study was investigation of evaluation the effect of fan relationship factors on fan lifetime in Iranianfootball league. The data were gathered through interview, observation, review the relevant theoretical literature andquestionnaires in the 2015 until 2017. The statistical population was consisted the upper of sixteen years of footballfans. The umber of 500 questionnaires was used from gathered 700 questionnaires.The results of the study showed thatservice quality and knowledge of managers and leaders may have good effects on fan lifetime value significantly. Theorganizational support also has some posetive effect on fan lifetime values. There is necessary for football clubs thatspend extensive efforts for maintaining their fans and try to gather new fans by providing suitable facility, conductingcustomer based program and creating knowledge and information through various relational channels to increase thequality and quantity of fan lifetime values.

کلیدواژه ها:

Fan relationship factors ، Fan value ، Football ، Iranian league