Financial Literacy, Mathematics and Marketing
محل انتشار: اولین همایش ملی کارآفرینی
سال انتشار: 1397
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 538
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شناسه ملی سند علمی:
ENTREP01_278
تاریخ نمایه سازی: 23 آذر 1397
چکیده مقاله:
Information technology improvements and broad band internet service Spreading speed theaccess to the internet and shopping sites. Because of these changes, companies unavoidablywelcomed the digital marketing. Thus, while communication rules change, field and definitionof marketing changes too. With the development of IT technologies, traditional marketingmethods leave sits place to digital day by day. Companies which follow technology can easilycommunicate with customers interactively while providing products or services.The purpose of this paper is to illustrate the need for financial education and digital marketing.In digital marketing and finantial activities, issues related to general mathematical skills led toincorrect solutions.
کلیدواژه ها:
نویسندگان
Sara Behnamian
Faculty of Mathematics,Islamic Azad University, Science and Research Branch,Tehran
Saman Behnamian
Faculty of Engineering ,Islamic Azad University, Tehran Branch
Fatemeh Fogh
Faculty of Mathematics, K. N. Toosi University of Technology