Sustainable Business of Indonesian Palm Oil Companies through Grand Design Corporate Social Responsibility Programs

This study aims to focus on the design of corporate social responsibility programs for Indonesian palm oil companies. The Indonesian government has already imposed mandatory actions under the Indonesian Sustainable Palm Oil system or ISPO whereby Corporate Social Responsibility is a legal aspect of obtaining an ISPO certificate. To identify relevant Corporate Social Responsibility (CSR) programs, stakeholder theory approach was used. In-depth interviews were conducted with stakeholders of 10 palm oil companies and field observations were made in the plantations where the research was afocused. SWOT and PESTEL analyses were used to reaffirm which CSR programs are suitable to the industrial environment of palm oil companies. The research found that CSR programs for palm oil companies included those aimed at the economic empowerment of local people, educational assistance and health care services. This research provides a framework for palm oil managers to craft CSR programs for stakeholders of palm oil companies so as to ensure long-term business sustainability

کلیدواژه ها:

Corporate Social Responsibility Program ، Stakeholder Theory ، Indonesian Sustainable Palm Oil (ISPO)