Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website

سال انتشار: 1395
محل انتشار: دهمین کنفرانس بین المللی تجارت الکترونیک ECDC۲۰۱۶ با رویکرد بر E-Tourism
کد COI اختصاصی: ECDC10_013
زبان مقاله: انگلیسی
تعداد مشاهده: 477

نویسندگان

Ph.D. Student of Business Management (Marketing, University of Isfahan, Isfahan, Iran

Ph.D. Student of Business Management (Marketing) University of Isfahan, Isfahan, Iran

چکیده

by advances in technology and the advent of the Age of Communication and Information, observed that physical stores are replaced by electronic stores. Of course, this is more evident in the case of some products and industry so that some products than can be obtained from their physical stores, can provide from electronics stores and via the Internet now. Electronic retail expansion has been accompanied by discussions and new issues and Customers have special attention to these issues; one of the items discussed are ethics. Because customer and electronic seller don’t have Face to face contacts, Ethics are very important. It is better to focus on ethics and trust of customers, encouraged them to revisit the website and repurchase. This research proposed model about customer perception of electronic retailer’ ethics and its impact on revisit and repurchase intention from retailer’s website and tested it among the customers who purchase products electronically from some websites.

کلیدواژه ها

retailer ethics, electronic store, purchase intention, revisit intention

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