Dariush Adinehvand - MSc.student,Department of Management, Qazvin Branch, Islamic Azad university, Qazvin, Iran
Hasan Golmoradi - Assistant prof. Department of Economics,Iran Banking Institute Central Bank of Iran, Tehran,Iran

The aim of this study was to investigate the effects of e-commerce marketing and operations on the export performance of SMEs. The study is descriptive and correlation and statistical population included all small and medium enterprises (SMEs) in Iran. A sample size of ۲۶۱ SMEs obtainedusing random sampling method and Cochran formula, respectively. Data were collected by a questionnaire which its validity and reliability were confirmed. The study used structural equation modeling using LISREL software to test research hypotheses and data analysis. The results showedthat e-commerce operations and marketing have a significant positive impact on the export performance of SMEs in Iran. The results showed moderating inclusion variables (experience) of ecommerce and organization size can improve the effects of e-commerce marketing and operationaspects on export performance of SMEs.

marketing, e-commerce, export performance, operations, information technology