Siavash Yeganeh Nia - M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran
Sayed Mahmoud Shabgoo Monsef - Assistant Professor, Department of Business Management, Rasht Branch, Islamic Azad University, Rasht,Iran

The aim of this paper is to study the effects of human role and technical aspects on green productdevelopment and performance in industrial and service supplying companies of Esfahanprovinces. The research statistical population was green industries includes Esfahan provincegreen choice industries and green service supplying units in 2004- 2011, for which 31questionnaires were obtained and the questionnaires results were analyzed using spss software.The research results showed that beside technical aspects, technical and organizational aspectsalso deserve due attention while they have often been ignored by companies. The other resultswere that the adoption of green product development is not only specific to large companies andthat any company influenced by green performance environmental pressures can apply it. Greenproduct development can be adopted and vastly influence performance. For future research it ismuch better to obtain more understanding of relation between human factors and green productdevelopment. Besides, strategies should be implemented to strengthen the importance of thisrelation between newly established companies to found industrial and service supplying units atthe very beginning aiming at green product development and environmental principles.

Environmental management, Sustainable product development, Green human resource management, Technological aspects, Performance, Sustainable operations management