Samin Yousefi - Ph.D student of organizational behavior management, Islamic Azad University Kerman Branch, Iran
Shabnam Rastad - M.A of Business Administration, Islamic Azad University, rasht branch, Iran

Today, most cosmetic companies try to obtain a greater market share of customersthan its competitors. Interactive marketing is one of the factors that can assisted thesecompanies to at first try to interact more with customers to satisfy them and meet theirneeds. In this study, the researcher sought to identify factors affecting domesticdemand for luxury brands and study their differentiated aspects than other brands bycustomers. This study in terms of objective is an application study, as its results areapplicable to the cosmetic industry and the country commercial and industrialplanners. It is a correlation and descriptive in terms of subject characteristics, as itseeks to identify and detect the relationship between the independent variables(different aspects of interactive marketing) and dependent variable (customer buyingbehavior). The population of this study includes all the users of the domesticCosmetics Luxury products of Golsar Sabz Company (Atosa), Dumasi Company,Royal Atosa Company, Danny Van Company, Maral Manufacturing Company,Eugene Manufacturing Company, Jamil Company, Tabiat Zendeh Company, KadousCompany, Tooba Ghol Company, Pars Hayyan Company, Dr. Jila Company, KianAra Zagros Company and Newssad Company in the period January 2013 to June2014 and 409 subjects were selected by simple random sampling. Since there is notavailable accurate statistics of the number of people, the population in this study isconsidered unlimited. To determine reliability, with an emphasis on internalconsistency of the questions, Cronbach's alpha coefficient was calculated for eachvariable related to the set of questions. Method of data collection is field study andcollection tool is questionnaire. The data analysis had been carried out using SPSSand LISREL in two ways: descriptive and inferential and all research hypotheses wereconfirmed.

Dimensions of Interactive Marketing, Customer buying behavior, Domestic luxury brand