Ghazal Gharooni

With media unification, new forms of media consumption have emerged. By controlling the flows of information, users can improve a media amalgamation and have the ability to act together with not only the media itself, but also the parties who provide content. Nowadays media production management is new and original. However, with the development of mobile technology event, it is becoming gradually more important to think about mobility as one aspect of media amalgamation, and mobile media as an up-to-the-minute research ground.This study used in detail research over mobile media features and its influence on traditional media. The study result shows that although mobile media brings many advantages to consumer and it has appealing impact on the media industry; nevertheless the impact is not a cause to get rid of traditional media

mobile media, traditional media, mobile technology, mobile features, media convergence